Cisco ASR 5000 Series 3G Home NodeB Manuale Utente Scaricare il pdf (Pagina 9)

A Business Case for Differentiating with Wi-Fi

Retention

and Loyalty

for Triple-Play package

offered by competitor

$49 $495

High subscriber

acquisition cost

$115

Average monthly

revenue per subscribe

$6.0M

Foregone Revenue

(net loss)

OPTION A: Differentiate with Wi-Fi OPTION B: Match Competitive Pricing

$10.1M

Total Wi-Fi

Costs

$14.0M

Retention

Savings

$3.9M

Net Gain

Service Provider ended up ahead by $9.9M by differentiating with Wi-Fi

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Cisco ASR 5000 Series 3G Home NodeB Manuale Utente Pagina 9